March 2021 - Sourcebook

Magazine Features

The State of Video Ad Tech 2021

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The State of OTT 2021

Taking stock of where OTT is at, with a look back at an unprecedented year and how it will impact the rest of 2021

Buyers' Guide to VOD Encoders

What's the best solution for your video on-demand encoding needs? That depends, but this guide will help you figure out which questions to ask.

How to Create a Screencam-Based Video Lesson

Your guide to the best gear, strategies, and techniques for creating video lessons for work or school

The State of Live Streaming in 2021

COVID caused a seismic jolt to live streaming business models, but the industry responded with invention and innovations that will impact live streaming for years to come.

The State of Enterprise Video 2021

Enterprise video is suddenly more important than entertainment video, and companies that want to stay ahead of the game would do well to seize the opportunity

The State of OTT Video Advertising

The OTT video advertising world has reached a tipping point, as consumers turn to AVOD services and ad tech gets more sophisticated

Buyers' Guide: Lighting Kits

Lighting is the single most important determinant of video quality. Fortunately, the cost of quality lighting gear has plummeted over the last few years. So with a little bit of knowledge, which I'll supply here, and a very modest budget, you can provide great lighting for your online conferences, webinars, and presentations.

Buyers' Guide: Production and ENG Cameras

Today, a great UHD 4K camera with a 1" CMOS sensor sells for less than $3,000. Solid, smaller-sensor models retail for $1,500. That boggles the mind if you consider how far camera and recording technology has come in a short time.

Buyers' Guide: Video Mixers

From inputs to outputs, everything you need to know to make the right choice

How to Adapt an Existing Multicamera Switching Setup for Streaming

The shift from live-switching to live-switched streaming since the pandemic started has required me to adjust my workflow to meet my clients' current demands in the most cost-efficient manner possible. In this tutorial, I'll discuss the adjustments I've made, explaining how to adapt the gear you have—with one additional minor purchase—rather than having to invest in a whole new streaming switcher.

How to Create Custom Picture-by-Picture Looks for Remote Streaming Production

If you're looking for a way to elevate your livestreaming productions beyond what clients can do themselves, then you will want to take over more control in your productions, starting with the PxP and PiP looks, using external hardware and/or software. The benefit of this approach is that your recordings will generate a standard HD signal for later editing and on-demand viewing on different platforms.

How to Maximize Reach with Multistreaming Solutions

If you want to maximize your reach without overtaxing your gear, then utilizing some cloud technologies to send your one upload to multiple destinations can multiply the reach of your content.

How to Maximize Reach with Restreaming Solutions

If you want to maximize your reach without overtaxing your gear, then utilizing some cloud technologies to send your one upload to multiple destinations can multiply the reach of your content.

Tutorial: Setting Exposure on iPhones, DSLRs, and Camcorders

This article will discuss how to "go manual" with a professional camcorder and DSLR. This means how to set shutter speed, gain, aperture for the camcorder, and shutter speed, aperture, and ISO for the DSLR. In both cases, your guiding light will be zebra stripes, so I'll describe what they are, how they work, and how you can use them to achieve accurate exposure.